A call to action (CTA) is a prompt on a website that tells the user to take some specified action. In digital marketing this can take the form of the text on a button (a CTA button) or a web link and in email campaigns CTAs are often links to a web page where the user can take further action. The purpose of a call to action button is to convert traffic.
An Important part of any good call to action button is whether or not it stands out from the rest of the website it is on. For most pages with ctas, contrast is extremely critical when it comes to making sure that the button actually converts.
Your button color matters
Generally, green and orange buttons are said to perform best. Note that will depend on your site design also, as contrasting colors work best to make striking buttons that stand out.
Content being clear, to the point, and draws the eye so strongly that most user’s initial interaction with the website is almost solely based around the CTA’s location on the page
Some CTAs focus on the value they offer. This is usually accomplished by adding the word “Free”
Create a Sense Of Urgency.
Constructing a sense of urgency in your call to action buttons can yield some impressive click-through rates. For example, you could use button text like:
Sign Up and Get 50% Off Today Only!
Even just adding “now” builds a subtly sense of urgency for users:
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Keep it Above the Fold.
You always want to keep your call to action button above the fold so that users never miss it. The important vital information should always be kept above the fold. The additional extra info should stay below the fold, where it remains assessable but not distracting.
Natural Hierarchy. Sometimes you’ll have other buttons on your web page that are not your main call-to-action conversion buttons. Those buttons should be less attention-grabbing than your main CTA button. Your main call-to-action button should always be the biggest and brightest.
Widen That White Space.
Your CTA buttons should always have a healthy chunk of white space surrounding them. White space helps call the users’ attention to your button and helps it stand out.
We hope you found this article insightful and thus assist you on your way to improving conversions across your marketing campaigns, boosting revenue, and reaching your goals.
